LSS Waste Management is proud to sponsor Leeds United Football Club.

This season, Leeds United Football Club announced a new six-figure sponsorship deal for the east stand at Elland Road.

The new sponsors are none other than LSS Waste Management. A sponsorship deal has been signed for the next three seasons, after successful negotiations between managing director Nigel Woolford and Leeds United chairman, Ken Bates.

The lucrative agreement, which runs until the end of the 2008-09 campaign, is worth £750,000 to the Elland Road club and has already seen the east stand renamed the LSS Stand. The agreement with LSS Waste Management brings to an end United's two-year partnership with security specialists ADT, who agreed to sponsor the east stand following the club's relegation from the Premiership in 2004.

The company has been made a platinum partner of Leeds United, and its commitment continues a trend of big-money investment established by Bates.

The Leeds chairman unveiled Internet gambling firm Bet24 as United's new shirt sponsors in February 2006, a deal which ranked among the most lucrative in the club's history, and Bates insisted Woolford's backing was an indication of growing support among Leeds' own business community.

He said: "It's another example of a flourishing business from the local community backing Leeds United. It's great to see local businesses getting behind the club."

Leeds United's sponsorship manager Steve Lewis adds: "Nigel has come on board because he believes in supporting the local community, and Leeds United are part of that community."

It's an exciting deal for all involved and is one which has evoked a fair bit of humour on the terraces from those quick to remark that Leeds United would profit from recycling some of its past glories. History does, as we know, have a habit of repeating itself...

In the meantime, the big yellow LSS skips are in and out of Elland Road and the club's training ground at Thorpe Arch, recycling more tangible things!

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